BSS Business School
BSS Diploma in International
Business
International
Business I :
An overview of international business, An overview of the world
economy, International finance & economics, International trade,
Funding institutions, Competitive strategy in international
business, International marketing strategy, Entry strategies in
international markets, Marketing information systems and research,
Segmentation, Targeting and positioning, Planning process.
International
Business II :
International marketing mix elements, Product decisions,
International branding, Pricing in international markets, Marketing
channel and place decisions, Promotional decisions, International
marketing of services, Leading, Organizing and controlling,
Marketing in the internet environment, Ethics and social
responsibility.
|